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Out there somewhere is yonder. It’s where explorers want to go. It’s beyond. It’s further. It is uncharted territory. It’s a place where adventurous spirits can thrive and where we long to be.
We lead expeditions. We explore possibilities. We help our clients discover new products, new brands, and new opportunities. Together, we embark on a journey to explore, to create…to Bravely Imagine.
“Bravely imagine” is a very fitting tagline for YONDER. Their approach to developing advertising not only pushes the bounds of creativity, but it leads to effective campaigns.
Don Becklin, President, MAG Retail & Media Group (Motorcycle Superstore, J&P Cycle)
Yonder is much more than a full service agency, their team has years of experience of providing innovative technology solutions to unique business challenges, under budget and always on time.
Robert Perry, CEO, DFY | iui Design
YONDER is a brand and product launch agency. Our explorations take us below the surface to unearth and mine consumer insights. Once discovered, we meld them into a compelling brand, identity, position and go-to-market strategy. Then, we launch highly effective retail and digital advertising campaigns.
Brand Architect
With over two decades of experience at the helm of Steelhead Advertising, Jason has always been a firm believer in creativity’s transformative powers in business. He’s all about industry-changing ideas, strategies and creative communications. A MarCom grad of Southern Oregon University, Jason honed his marketing skills by leading the communication efforts for a national software company at age 21. Jason’s clients have included major household brands such as Guitar Center, Mitsubishi, LG, Logitech and more. Today, aligned with his core team, Jason continues his relationships with clients, brands and consumers to fully explore what’s out there…to bravely imagine.
Brand blockbusters are never happy accidents. They are made up of relevant truths and meaningful ideals that make the world a better place. We help new and old brands discover and define the motor behind their story. We give them the tools to position their brands to become blockbuster successes.
Knowing your audience is the magic behind our potion. Seeking out insights and validating beliefs are what lead us to relevant truth. By including the audience in the development of your story, you take the guesswork out of what is truly relevant. Simple put, their input helps ensure your story will resonate with the masses.
For a great story to be heard you have to first attract the attention of your audience and then hold their attention to their ultimate point of belief. We are experts in telling your story, making sure it’s heard, retained and acted upon at each point along the audience’s journey.
Many chapters of your story will be told in the hallowed halls of retail. Because of this we have become masters of this realm. Whether in a brick and mortar or online store, it is often here, in this moment that your audience will decide to believe. Many “agency” storytellers have felt this beneath them and often refer to it as “below the line”. We reject this notion of an imaginary line because we believe that brand stories must be crafted holistically.
As Mark Twain said “Many a small thing has been made large by the right kind of advertising.” Creating the “right kind of brands or advertising” requires thoughtful exploration and discovery. Truth is what we seek, because it contains the transformative power you need to not only get the attention of your audience, but also to change the way they think and inspire them to take action.
The first step is discovery. We pick your brain concerning your brand, products and consumers. We explore your competition and listen to your perspective on the industry. This initial knowledge will lay the foundation for us to then begin a dialogue with your audience. We call it “insight planning” and our goal is to discover insights direct from the mouths and actions of your consumers. We want to learn their perceptions, values and beliefs that will create the strongest desire to adopt your brand, product or service.
We gather at an offsite location with key thought leaders to digest the findings from the insight-planning phase and turn them into key consumer insights. We gain rapid consensus by drawing from the shared knowledge base that makes up the decision makers from both your organization and ours. Once we have laid a relevant foundation that is supported by consumer insights, we then craft the strategic launch tools (core brand ideal, brand mantra, position, values and personality). By the end of our time together, you will have a unified sense of how to position your brand or product in the marketplace, and a framework to construct a highly creative and highly effective brand campaign. We may even sing Kum Ba Yah.
Post expedition, we map out the launch strategy based upon the consumer’s path-to-purchase, which will act as the “road map” for how and when to best reach and engage our target. From digital, to traditional, to retail and beyond, we outline our recommended tactical communication activities. We analyze your budgets and we build our strategic recommendations to include the allocation of total spend across a mix of media and retail possibilities.
Based upon the finalized consumer path-to-purchase and your approval of both the campaign direction and budget, Yonder will move forward with creative execution. Utilizing our award-winning creative teams specializing in the areas of advertising, design and interactive, we will develop creative vehicles that communicate the position and messaging in an arresting and relevant way.
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