HELPING A BRAND BE
MORE MEMORABLE
Since 1949, Air Lift has been growing its business and product offering into what is now an iconic aftermarket brand—the choice for most truck and SUV owners hauling or towing heavy loads. But it hasn’t happened without a fight. Firestone, their chief competition and household brand name, started to turn up the heat, and it was impacting market share.
So Air Lift turned to Yonder to help them boost the stickiness of their brand messaging, look, and feel. We positioned the brand, created some sticky advertising, product use case videos, a new website, packaging, in-store marketing, and more.
AIR LIFT GIVES YOU PEACE-OF-MIND AND NO MORE WHITE KNUCKLES.
AIR LIFT GIVES YOU PEACE-OF-MIND AND NO MORE WHITE KNUCKLES.
VIDEO
IF YOU DONT KNOW AIR LIFT, YOU KNOW SQUAT
They say the average consumer sees four to ten thousand ads a day, so you can’t really afford for yours to be boring. The Air Lift Lumberman is a whimsical superhero with the power to take away white knuckles. A physical manifestation of confidence in Air Lift’s ability to get your truck back on the level.
MAKE ‘EM LAUGH, CRY, OR TURN ‘EM ON; CHOSE one.
Fly your brand flag atop a mountain full of interest for the consumer. Capture their attention and let them see the benefits they could have from owning your product.
