MAKING THE UNKNOWN
KNOWN
When a new brand has a breakthrough innovative product and wants the industry to stand up and take note, teams like Yonder are often called. Hence was the case with Bedslide. From the ground up, we worked with Ownership and Senior Management to shape the brand and its future.
Whenever a consumer or the aftermarket industry encountered Bedslide, we tried to reinforce the brand promise of convenience while exuding quality and innovation. We carried it through the logo, packaging and website, across in-store displays, tradeshow booths, ads, and more.
BEDSLIDE LETS YOU GET TO YOUR CARGO.
BEDSLIDE LETS YOU GET TO YOUR CARGO.
VIDEO
GET TO IT
No one wants to crawl into the bed of their truck, especially in their Sunday best. Bedslide conveniently ensures you don’t have to.
HOW TO DRIVE AWARENESS
We knew the biggest hurdle we faced was a lack of awareness. Consumers didn’t know who Bedslide was or, for that matter, “what” a Bedslide was.
Of our customers, no one found a Bedslide more convenient than someone who owned a truck cap. This gave us the idea to forge a distribution deal with Leer. Launching us on to their home page— driving free awareness with our #1 targeted customer.
