CHANGING A DYED-IN-THE-WOOL
CATEGORY
Every so often, you encounter a client hell-bent on disrupting a stodgy category with breakthrough innovation. We went to the edge of the world in South Africa and found just that. Mike Voss and the fellas at SmartCap had built the best damn truck cap system ever conceived. Tough. Sleek. Extremely versatile.
In 2020, we helped launch the brand in North America. Now, in just four short years, SmartCaps can be found in every corner of the continent.
Our North Star for SmartCap is, quite simply, the product. Shine a spotlight on it, and let it do the talking. We’ve deployed Brand Development, Packaging, Advertising, Social Media, Content Creation, the website, In-Store Marketing, and so much more,
BUILD YOUR BED TO FIT YOUR LIFE.
BUILD YOUR BED TO FIT YOUR LIFE.
VIDEO
BUILD YOUR BED TO FIT YOUR LIFE
The key difference between SmartCap and the big Fiberglass guys is that SmartCap doesn’t see itself as a truck cap company. They want to own the whole bed.
BUILT LIKE A FLIPPIN’ TANK
The first SmartCap video we built wasn’t of a cap at all. We went deep into Texas to Palo Duro Canyon and shot their Bed Replacement System with a couple of badass local hunters.
